About
Award-winning Product & Experience Design Leader with 15+ years of expertise in shaping customer-focused digital experiences that drive significant business impact. Proven in scaling multi-product design systems, integrating AI for accelerated delivery, and leading high-performing, distributed teams, Chris has delivered measurable results including 40% subscriber growth and 30% conversion uplift. Recognized for strategic leadership and cross-functional influence, he consistently improves usability, speed, scalability, and product adoption through data-driven design.
Work
Melbourne, Victoria, Australia
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Summary
Leads product design for Transactive Global, ANZ's flagship institutional banking platform, driving strategic initiatives and design system adoption.
Highlights
Secured long-term executive buy-in and critical funding for a comprehensive redesign of Transactive Global, aligning design initiatives with ANZ's multi-platform product strategy.
Co-designed and implemented a comprehensive 5-year user-centred product strategy, fostering alignment across design, engineering, and business to meet critical customer needs.
Streamlined design-developer workflows and significantly reduced cycle time by implementing scalable system-driven solutions and robust DesignOps governance.
Partnered cross-functionally with engineering to drive widespread design system adoption across multiple product teams, enhancing delivery speed and overall product quality.
Mentored and empowered a high-performing design team, cultivating a culture of curiosity, innovation, psychological safety, and continuous learning.
Remote, Remote, US
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Summary
Drove user-centred design for the connected fitness industry, overseeing product experience strategy and execution for a global brand.
Highlights
Led the end-to-end design of the SYSTM training app, directly contributing to a 40% subscriber growth and 30% conversion uplift within six months.
Architected and scaled two comprehensive cross-platform design systems, which significantly reduced UI inconsistencies and accelerated feature delivery timelines.
Achieved 100% team retention during significant organisational changes by cultivating a psychologically safe and high-trust design culture.
Red Jelly
|Digital Art Director & Producer
Melbourne, Victoria, Australia
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Summary
Delivered strategic digital design and managed end-to-end projects for high-profile clients across Australia.
Highlights
Delivered strategic digital design solutions for high-profile clients, managing projects from concept to completion and ensuring client satisfaction.
Designed and developed a data-driven campaign website for Tourism Tasmania, which successfully exceeded all key engagement KPIs.
Directed the digital components for the relaunch of Countdown New Zealand's loyalty program, achieving over 25% membership penetration within 12 months.
S. Group
|Creative Director
Melbourne, Victoria, Australia
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Summary
Led a multidisciplinary team to deliver award-winning digital and print design, driving significant revenue growth.
Highlights
Led a multidisciplinary design team to deliver award-winning digital and print solutions, resulting in a 10x increase in division revenue within one year.
Directed UX/UI, content strategy, and copywriting efforts for City of Launceston's marketing platform, effectively aligning user needs with strategic business goals.
Oversaw a comprehensive retail rebrand and e-commerce platform relaunch, which successfully drove a 30% increase in sales.
Grafik
|Founder / Creative Director
Melbourne, Victoria, Australia
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Summary
Founded and scaled an award-winning digital design studio, delivering innovative solutions that generated measurable growth.
Highlights
Founded and successfully scaled an award-winning digital design studio, leading to its acquisition by S. Group.
Delivered innovative design solutions that consistently generated measurable growth and achieved industry recognition.
Walker Designs
|Creative Director, Online Media
Melbourne, Victoria, Australia
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Summary
Directed online media creative strategies and execution for diverse client projects.
Highlights
Managed online media campaigns from concept to delivery, ensuring brand consistency and client objectives were met.
Collaborated with cross-functional teams to integrate creative vision with technical implementation and achieve project goals.
AT+M Integrated Marketing
|Junior → Senior Designer
Melbourne, Victoria, Australia
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Summary
Progressed from Junior to Senior Designer, contributing to integrated marketing campaigns and design projects.
Highlights
Designed and developed visual assets for various marketing campaigns, including print and digital collateral, meeting client specifications.
Collaborated with marketing and account teams to translate client briefs into compelling design solutions.
Supported senior designers in project execution, gaining expertise in diverse design disciplines and contributing to team success.
Education
Australian VET Provider
Certificate IV
Business
Australian VET Provider
Certificate IV
Small Business
Awards
Award-winning Design Leadership
Awarded By
Various Industry Bodies
Acknowledged as an award-winning Product & Experience Design Leader with a consistent track record of driving product success and business impact over 15+ years.
Always Learning Champion (Top Leadership Learner)
Awarded By
ANZ
Recognized as one of 21 top leadership learners across ANZ in Q1 2025 for commitment to continuous professional development and leadership growth.
Languages
English
Skills
Design Leadership
Team Building, Mentorship, High-Performing Teams, Psychological Safety, Collaboration, Innovation, Continuous Learning.
Design Systems
Token-Driven Systems, Multi-Product Design, Governance, Documentation, Contributor Workflows, UI Consistency, Scalability.
AI in Design
Generative AI, Workflow Optimization, Personalization, Customer Value Enhancement.
Cross-Functional Collaboration
Product Teams, Engineering Teams, Customer Teams, Stakeholder Management, Unified Experiences.
Product Strategy
Product Performance, Experience Quality, Business Impact, Product-Led Organizations, Strategic Planning, Roadmapping.
User Research & Analytics
Customer Insights, Data-Driven Design, Usability Testing, A/B Testing, Analytics Integration.
Design Operations (DesignOps)
Scalable Processes, Versioning, Pattern Consistency, Workflow Optimization, Agile Methodologies.
UX/UI Design
User-Centered Design, Wireframing, Prototyping, Information Architecture, Interaction Design, Visual Design.
Digital Product Development
Mobile Applications, Web Platforms, E-commerce Platforms, Digital Campaigns.
Creative Direction
Brand Development, Campaign Management, Art Direction, Content Strategy, Copywriting.
Project Management
End-to-End Project Management, Client Management, Delivery Management, Resource Allocation.
Interests
Hobbies
Cycling, Outdoor Travel, Family Activities, Exploring New Restaurants, Wine Bars, Books, House Music.
References
References
Available upon request.